Putting together a motorcycle racing program is no different. Are manufacturers and sponsors, and sanctioning bodies for that matter, convinced that the best way to attract half of their prospective customers is to present them as objects of sexual attraction? Working for a salary that, if computed at an hourly rate, might not meet the minimum wage requirements in Bolivia. If there are fifteen roles to fill in a motorcycle race team, expect that they'll all be covered with ten people. Accomplished racers like Melissa Paris, Nichole Mees, and Elena Myers are quietly and professionally going about their business in what has been a male dominated sport, distractions and stereotypes be damned. But if the intent of sponsors, race organizers and manufacturers is to grow the sport, maybe a lot more money and attention should be directed toward the women wearing the leathers and helmets, instead of the ones in the halter tops and miniskirts. At most races the girls you see are professional models hired by agencies, sponsors, or sometimes the teams themselves to accompany the event. Motorcycle manufacturers, race teams and organizers can't afford that.
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