To run a successful sex business requires recruiting, job training, marketing, setting prices, arranging date details, providing transportation if necessary, protecting the staff, collecting and managing money, and seeing to the needs of the employees. Above all, combating the underground commercial sex economy will require commitment in the form of resources and political will. As with any other company, organizational structures typically take shape within sex work businesses. With few exceptions, respondents felt that law enforcement efforts surrounding pimping and sex trafficking have increased in recent years. The old-school marketing methods—ads in the phone book, local newspapers, alternative lifestyle publications, and business cards—are still in use, but they are ceding more and more ground to online mediums. Simply, it is difficult to grasp the size of this economy.
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