By the end of the s, the majority of the players in the NBA were black. The name first appeared around mid-century. Sneaker-related violence is so infamous among African Americans that in December , when Nike introduced an update to that model, a widespread hoax on the Internet had it that an year-old named Tyreek Amir Jacobs was murdered while shopping for a pair. The sneaker began life in the 19th century as a multipurpose rubber-soled casual shoe designed for activities like playing croquet and beach walks. Nike and Puma entered the game in the s, and marketing to non-athletes soon accelerated. But it operated in a totally different economy from Jordans.
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